Gem Shop invites you to match colorful gems, but this game isn't like others you may have tried. Each match helps you build a piece of jewelry for a customer. But if you wait too long, your customer will start to grumble -- and will pay less for those earrings or that necklace. But don't worry -- you can also give them chocolate, or coffee, or other special treats to keep them happy while they're waiting!
By selling jewelry you also earn special upgrade tokens, which you can spend to upgrade your shop with fancier jewelry and more treats for your customers. If you like, you can share your daily and all-time highs with players around the world.